About
Your customer.
Our purpose.
We're genuinely excited about making the lives and experiences of everyday people better. Because your customers are our friends, our family, our neighbours.
Value created.
When we help you solve their problems, remove friction, or deliver moments of unexpected delight, we're building something that matters.
Value creation isn't just a business goal. It's a contribution to someone's day. This is why we do what we do.
"At Game Changer, we help you create experiences that elevate the product and become the reason customers stay."
Clint Bratton, Founder
Know more. Solve better. Win bigger.
Knowing the customer tells you what's worth solving; knowing what technology makes possible tells you what's now solvable. Held together, they point to the moves that create new value rather than redistribute what was already there. That's winning bigger, and the experience around your product is where it compounds, one interaction at a time.
Unmet needs. Quiet frustrations.
Data and AI in the right hands.
Improvements that keep customers. Offers that create new markets.
Two founders. One promise.
Game Changer is led by Clint Bratton and James Wylie. Clint draws on thirty years building, operating and shipping inside revenue and customer experience functions. James brings deep expertise in technology governance, controls and scaling enterprise back-ends, the discipline that makes bold builds safe to run.
Both are builders, and the most credible thing a consultant can do is demonstrate the multiplier on themselves first, in the open.
Around them, a hand-picked bench across strategy, engineering and design, one team, every angle.
The standard on every engagement is the same: deliver work with high commercial impact, or don't take the engagement on.
Clint Bratton
Founder
Clint has spent 30 years, 20 of them in Australia, linking performance marketing to experience design for McDonald's, Volkswagen, BP, Air New Zealand and Westpac, among others. He sent New Zealand's first commercial email and built Australia's first mobile loyalty programme, back when both were new ideas.
Clint started Game Changer because the systems large brands paid millions for are now within reach of businesses a fraction of their size.
That means building experiences that delight customers is no longer the preserve of the biggest names, and challenger brands can now do the most interesting work in innovation. He runs the strategy work and facilitates the Changemaker games.
Connect with me on LinkedIn
James Wylie
Co-founder
James has spent 25 years making technology work for businesses that can't afford for it to break, most recently across seven Asia-Pacific markets. He built a custom AI assistant used by around a thousand people, and led the first ISO 27001 certification in the region's advertising sector. He treats security the way a good driver treats brakes: as the thing that lets you go fast.
James is building Game Changer because good ideas are easy to have and hard to keep alive.
He leads the build and everything that comes after it: turning the idea into something the business can actually run on, then making sure it still works six months later. That's the keeping part of the promise.
Connect with me on LinkedIn
AI Edge.
AI Edge is our newsletter: practical, honest writing on making AI actually work inside real businesses, what to automate, what to leave alone, and what it's worth. Published on LinkedIn.
At a glance.
Game Changer CX is a New Zealand and Australian customer experience and automation partner. We help businesses automate customer service, sales and operational processes; design and build digital products and tools; and run Changemaker, a facilitated innovation game that produces a ranked, dollar-valued opportunity roadmap.
We design, prototype, build and operate workflow automation, with secure-by-design delivery from prototype through production to ongoing optimisation. Based in Auckland and Sydney, working across Australia and New Zealand and remotely beyond.